Maersk Line is a part of the A.P. Moller – Maersk Group. It is one of the world’s largest ocean carriers and is consistently recognized as the most reliable container shipping company. Optivation has since 2005 been involved in developing mathematical models and optimization algorithms for decision support tools related to the operations and management of Maersk Line.  
Coop Danmark A/S is Denmark's leading consumer goods retailer operating five retail chains and subsidiaries. Coop Danmark has 35.000 employees and 1.7 million members. Optivation has helped Coop specifying an automated recommender system for a one-to-one marketing program.
Damco is a part of the A.P. Moller – Maersk Group. It is one of the world’s leading providers of freight forwarding and supply chain management services. Optivation has been involved in developing a prototype for predicting customer behavior from transactional order data.